TagOps FAQs

Question 1

What is TagOps and what problem does it solve?

Accepted Answer

TagOps is a command-line interface (CLI) tool that manages Google Tag Manager (GTM) containers as infrastructure-as-code. It solves critical issues like silent Consent Mode v2 misconfigurations that cause significant conversion data loss, streamlines vendor pixel installations, and enforces GTM governance and best practices.

Question 2

How does TagOps help with Consent Mode v2 compliance?

Accepted Answer

TagOps provides a comprehensive audit for Consent Mode v2 misconfigurations, estimates potential data loss exposure in monetary terms, and can automatically fix unconfigured tags. This ensures crucial signals like `ad_user_data` and `ad_personalization` are correctly wired, preventing up to 90% conversion data loss observed after recent Google enforcements.

Question 3

How does TagOps ensure GTM governance and compliance?

Accepted Answer

TagOps enforces policy-driven governance through preset packs like 'gdpr-strict' or 'ccpa-baseline'. These policies ensure compliance with regulations, enforce naming conventions, promote best practices, and can be integrated into CI/CD pipelines (e.g., GitHub Actions) to prevent non-compliant changes from being deployed.

Question 4

What does 'infrastructure-as-code' mean for Google Tag Manager?

Accepted Answer

Infrastructure-as-code (IaC) for GTM means you manage your containers, tags, triggers, and variables using code files, typically stored in version control like Git. TagOps enables IaC workflows such as snapshotting, diffing changes, restoring previous versions, and promoting container configurations between environments (e.g., dev, staging, production) with built-in checks.

Question 5

Can TagOps simplify installing vendor pixels?

Accepted Answer

Yes, TagOps offers robust vendor pixel templates that provide full implementations, not just empty tag shells. These templates include pre-configured tags, triggers, consent settings, and data layer variables, allowing you to install complex vendor tracking (like Meta Pixel Advanced or GA4 Ecommerce) with a single command.

TagOps

TagOps

Características Principales

Casos de Uso

Características Principales

Casos de Uso