Can it track e-commerce events?

Yes, the skill includes specialized patterns for e-commerce events like view_item, add_to_cart, and purchase, including Data Layer variable setups.

Does it support custom event tracking?

Absolutely. It provides templates for custom triggers based on CSS classes, element IDs, and specific URL paths to track any user interaction.

Is this skill used for data analysis and reporting?

No, this skill is specifically for setup and implementation. For analyzing existing reports, you should use a dedicated Google Analytics MCP.

How does the automated setup work?

It uses the claude-in-chrome capability to navigate the Google Analytics and GTM interfaces, performing the necessary clicks and form fills automatically.

Does this skill require a Google account?

Yes, you must be logged into your Google account in Chrome to allow the browser automation to create containers and properties on your behalf.

Analytics Setup (GTM & GA4)

Name: Analytics Setup (GTM & GA4)
Author: petrogurcak

bypetrogurcak

0•

Analíticas y Monitorización

Automates the end-to-end configuration and deployment of Google Tag Manager and Google Analytics 4 using browser automation.

This skill streamlines the complex process of setting up website tracking by leveraging browser automation to create GTM containers and GA4 properties directly in the user's browser. It guides users through creating comprehensive tracking plans, implementing event triggers for clicks, forms, and e-commerce, and provides a structured framework for debugging tracking issues. Designed for developers and marketers, it ensures best practices like standardized naming conventions and optimal folder structures are applied to every analytics implementation.

Características Principales

01Automated GTM container and GA4 property creation via browser automation

020 GitHub stars

03Pre-defined GTM folder structures and professional naming conventions

04Integrated debugging workflows for GTM Preview mode and GA4 DebugView

05Built-in triggers for clicks, form submissions, scroll depth, and YouTube videos

06Comprehensive tracking plan templates for standard, e-commerce, and SaaS events

Casos de Uso

01Migrating legacy hard-coded tracking to a modern GTM and GA4 architecture

02Setting up professional tracking for a newly launched website from scratch

03Implementing granular conversion tracking for leads, e-commerce, and user engagement

What are Skills?·How to Install

Install with 🐟 Skill.Fish

npx skillfish add petrogurcak/skills analytics-setup

For use in Claude.ai and ChatGPT