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The brand-guidelines skill enables Claude to automatically apply Anthropic’s official visual identity to various digital artifacts, ensuring a consistent and professional look-and-feel. By integrating specific hex codes for dark and light themes, primary accents like Anthropic Orange and Blue, and typography such as Poppins and Lora, this skill transforms standard outputs into branded content. It is particularly useful for creating presentations, UI mockups, or documents that need to adhere to corporate design standards, providing intelligent font fallbacks and automated color cycling for visual elements.