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This skill provides a systematic framework for brand discovery, guiding teams through five critical phases: identity, audience, voice, positioning, and messaging. By transforming abstract brand concepts into structured, machine-readable YAML files, it creates a 'source of truth' that ensures consistency across all engineering and marketing outputs. It is particularly useful for agencies, startups, and technical consultancies looking to move past tribal knowledge and implement a scalable, precise brand identity that resonates with specific technical audiences.
