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The Brand Values Development skill empowers Claude to act as a high-level brand strategist, guiding users through the rigorous process of discovering, testing, and operationalizing core organizational values. By implementing frameworks from experts like Jim Collins, Patrick Lencioni, and Brene Brown, it helps teams move beyond generic platitudes to create 'values with teeth'—distinctive principles that drive hard decisions, define culture, and differentiate brands in crowded markets. It is an essential tool for founders, HR leaders, and brand designers looking to build a cohesive corporate identity.
