Does it create a content calendar?

Yes, the skill generates a detailed, week-by-week content calendar in a table format, identifying key milestones and dependencies.

Can it help with budget allocation?

If you provide a budget range, the skill will suggest a breakdown across different channels and activities, including production and distribution costs.

What is the Campaign Plan Claude Code skill?

It is a specialized capability that allows Claude to generate professional marketing campaign briefs, including audience analysis, messaging, and execution timelines.

What information do I need to provide?

To get the best results, provide a campaign goal, target audience, timeline, and an optional budget range.

How do I trigger the campaign planner?

You can trigger it by running the `/campaign-plan` command or by asking Claude to help you plan, design, or build a marketing campaign.

Campaign Plan

Name: Campaign Plan
Author: anthropics

byanthropics

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11,566

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Automatización de Marketing

Generates comprehensive marketing campaign briefs including strategy, messaging, content calendars, and success metrics.

The Campaign Plan skill transforms high-level marketing goals into structured, executable plans. It guides users through a rigorous planning framework—covering audience segmentation, multi-channel strategies, and budget allocation—to ensure every campaign is built on SMART objectives. Whether you are launching a new product, driving lead generation, or planning a seasonal promotion, this skill provides a week-by-week content calendar and a detailed list of required assets to streamline execution and measurement.

Características Principales

01Detailed audience segmentation and pain point mapping

02Multi-channel strategy recommendations (Owned, Earned, Paid)

03Success metric (KPI) definition and risk mitigation strategies

0411,566 GitHub stars

05Complete campaign brief generation with SMART objectives

06Week-by-week content calendar with milestones and dependencies

Casos de Uso

01Planning a comprehensive product or feature launch

02Translating vague marketing goals into a structured, executable roadmap

03Developing a lead generation push for a specific audience segment

Características Principales

01Detailed audience segmentation and pain point mapping

02Multi-channel strategy recommendations (Owned, Earned, Paid)

03Success metric (KPI) definition and risk mitigation strategies

0411,566 GitHub stars

05Complete campaign brief generation with SMART objectives

06Week-by-week content calendar with milestones and dependencies

Casos de Uso

01Planning a comprehensive product or feature launch

02Translating vague marketing goals into a structured, executable roadmap

03Developing a lead generation push for a specific audience segment