What is the primary benefit of the Campaign Planning skill?

It provides a structured framework to align stakeholders, define clear KPIs, and create detailed execution timelines before launching multi-channel marketing efforts.

Does it generate project management assets?

Yes, it produces actionable workback schedules, RACI matrices for decision-making, and creative/ops milestone templates.

How does it handle campaign risks?

The skill includes a dedicated risk assessment step to identify blockers like creative bandwidth, data access, or legal approvals before they impact the timeline.

Can this skill help with product launches?

Yes, it is specifically designed for major product launches, helping map personas to value propositions and managing complex channel mix logistics.

Campaign Strategic Planning

Name: Campaign Strategic Planning
Author: gtmagents

bygtmagents

•

Automatización de Marketing

Orchestrates Go-To-Market strategy by generating comprehensive campaign briefs, KPI frameworks, and multi-channel workback schedules.

Acerca de

The Campaign Planning skill empowers Go-To-Market teams to bridge the gap between high-level ideation and tactical execution using a structured framework for GTM success. It facilitates the creation of detailed messaging architectures, ICP-aligned offers, and risk-mitigated timelines, ensuring total stakeholder alignment before tactical work begins. Whether preparing for a major product launch or quarterly demand generation efforts, this skill helps GTM leaders and RevOps teams define clear revenue-linked objectives and the exact operational steps required to achieve them.

Características Principales

Detailed workback schedules with dependency tracking and RACI matrices
Risk assessment frameworks to identify and mitigate project blockers
29 GitHub stars
Automated campaign brief generation with objective and KPI mapping
Multi-channel mix optimization and sequencing logic
Messaging architecture development tailored to specific ICP tiers and personas

Casos de Uso

Developing a structured project plan for a high-stakes product launch
Designing a multi-channel demand generation campaign with integrated messaging
Aligning cross-functional stakeholders on quarterly Go-To-Market strategies

Acerca de

Características Principales

Detailed workback schedules with dependency tracking and RACI matrices
Risk assessment frameworks to identify and mitigate project blockers
29 GitHub stars
Automated campaign brief generation with objective and KPI mapping
Multi-channel mix optimization and sequencing logic
Messaging architecture development tailored to specific ICP tiers and personas

Casos de Uso

Developing a structured project plan for a high-stakes product launch
Designing a multi-channel demand generation campaign with integrated messaging
Aligning cross-functional stakeholders on quarterly Go-To-Market strategies