Client Interviewing

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This skill facilitates professional client discovery sessions for brand identity projects, offering specialized workflows for both Express and Full engagement tiers. It guides the interaction through a structured, section-by-section process that prioritizes deep probing, verbatim quote capture, and the identification of brand contradictions. By standardizing the collection of core positioning and visual identity requirements, it ensures high-quality raw material for research and design phases while maintaining a professional, conversational flow that avoids common interviewing pitfalls.

Características Principales

• Structured section-by-section interviewing with proactive guidance
• Tiered workflows for Express and Full brand identity engagements
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• Deep probing techniques to uncover evidence and emotional cues
• Standardized logging formats for questionnaire responses and notes
• Guidelines for capturing direct quotes and identifying brand contradictions

Casos de Uso

• Standardizing the client onboarding process for creative agencies
• Conducting live brand discovery sessions for new client projects
• Gathering strategic positioning data for brand identity design