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The Copywriting skill transforms Claude into a conversion-focused marketing expert that prioritizes clarity and business outcomes over vague brand poetry. It follows a rigorous four-phase workflow—beginning with mandatory context gathering and a 'Brief Lock' gate—to ensure every word aligns with your specific audience, traffic source, and conversion goals. By enforcing strict honesty standards and a 'Benefits over Features' philosophy, this skill helps you produce professional-grade, testable copy for landing pages, pricing tables, and feature sections while providing multiple alternatives for headlines and CTAs.
