E-commerce Conversion Rate Optimization (CRO)
Analyzes e-commerce pages and purchase funnels to identify conversion leaks and implement high-leverage optimization strategies.
This skill transforms Claude into an expert e-commerce conversion strategist focused on identifying where store pages leak customers rather than just aesthetic design. It systematically evaluates Product Detail Pages (PDPs), carts, and checkouts through specialized frameworks like the 5-second value-prop test, friction taxonomy, and mobile-first optimization. By analyzing sales data, attribution patterns, and device-specific performance, the CRO skill provides structured audits that include quick wins, high-impact changes, and A/B test designs to improve message-match between ads and landing pages and reduce funnel abandonment.