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The Enrollment Persona Playbook skill provides a structured framework for educational institutions and edtech companies to build data-driven recruitment strategies. It enables Claude to generate detailed persona canvases, map student journeys from initial inquiry to enrollment retention, and architect messaging that addresses specific motivations and barriers. By providing templates for value pillars, objection handling, and channel-specific creative guidance, this skill ensures that admissions and marketing teams remain aligned while optimizing their outreach for maximum impact across different demographics and segments.
