What types of events does this skill support?

It supports a wide range of marketing formats including digital webinars, field marketing events, and major flagship conferences.

How does it help with stakeholder alignment?

The skill provides standardized checklists for owners and approvers, ensuring all dependencies, product readiness, and sales enablement requirements are captured before production.

Does it include tracking and measurement?

Yes, the framework includes a dedicated measurement section for mapping KPIs, survey plans, and data instrumentation to ensure event success is measurable.

Can I use it for recurring event series?

Yes, the framework is designed to allow users to reuse sections for series while highlighting the delta vs prior runs to save time and maintain consistency.

Event Planning & Briefing

Name: Event Planning & Briefing
Author: gtmagents

bygtmagents

•

Automatización de Marketing

Standardizes the creation of comprehensive event briefs to align cross-functional teams and streamline production workflows.

The Event Briefs skill for Claude Code provides a structured framework for documenting event objectives, target audiences, and operational requirements. It bridges the gap between high-level strategy and execution by facilitating alignment across marketing, sales, and production teams for webinars, field events, and flagship conferences. By leveraging predefined templates and checklists, it ensures that critical elements like data instrumentation, promotion channels, and post-event follow-up are consistently addressed and documented.

Características Principales

0129 GitHub stars

02Comprehensive 6-point framework covering Narrative, Experience, Promotion, and Operations

03Automated reviewer checklists for stakeholder approvals and cross-functional dependencies

04Support for recurring event series with delta-highlighting for version iterations

05Standardized handoff outlines tailored for production and regional execution teams

06Integrated data instrumentation planning for accurate KPI and dashboard tracking

Casos de Uso

01Kicking off a global flagship conference to ensure cross-functional alignment on goals

02Drafting a webinar brief with specific lead generation targets and follow-up flows

03Handing off a central event concept to localized regional teams for execution

What are Skills?·How to Install

Install with 🐟 Skill.Fish

npx skillfish add gtmagents/gtm-agents event-briefs

For use in Claude.ai and ChatGPT