How are the plays measured?

The skill includes a measurement framework to track key performance indicators such as attach rate, win rate, and sales cycle time for every playbook executed.

Does it include pricing and commercial guidance?

Yes, it includes a 'Commercial Guardrails' section to define packaging, pricing structures, and necessary approval workflows for expansion deals.

What is the Expansion Playbook Claude Code skill?

It is a specialized skill for Claude Code designed to help sales and success teams package and execute upsell, cross-sell, and advocacy motions based on customer data.

Can I use this for lead generation within existing accounts?

Absolutely. It uses 'Trigger Mapping' to identify when a customer’s product usage or business milestones indicate a high-propensity opportunity for expansion.

How does it help with Quarterly Business Reviews (QBRs)?

The skill provides templates and value narratives that allow users to quickly identify and present growth plays aligned with the customer's success milestones.

Expansion Playbook Library

Name: Expansion Playbook Library
Author: gtmagents

bygtmagents

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Automatización de Marketing

Standardize and automate upsell, cross-sell, and advocacy motions by linking customer outcomes to strategic growth plays.

Acerca de

The Expansion Playbook Library skill empowers GTM teams to scale revenue within existing accounts by providing a structured framework for expansion motions. It enables Account Executives and Customer Success Managers to map product usage and milestones to specific growth opportunities, generating value-driven narratives and ROI-focused talk tracks. Whether preparing for a Quarterly Business Review (QBR) or identifying cross-sell triggers, this skill provides the commercial guardrails, enablement assets, and measurement tools needed to drive predictable expansion revenue and customer advocacy.

Características Principales

Commercial guardrail templates for pricing, packaging, and approval workflows.
29 GitHub stars
Value narrative generation focused on business impact, ROI, and social proof.
Performance measurement frameworks for tracking attach rates and cycle times.
Trigger mapping to link product usage and milestones to specific expansion plays.
Automated enablement kits including talk tracks, decks, and objection handling.

Casos de Uso

Generating growth-oriented insights and expansion slides for QBRs and EBRs.
Equipping CSMs with follow-up checklists and success metrics after expansion proposals.
Running automated account reviews to recommend relevant upsell or cross-sell motions.

Acerca de

Características Principales

Commercial guardrail templates for pricing, packaging, and approval workflows.
29 GitHub stars
Value narrative generation focused on business impact, ROI, and social proof.
Performance measurement frameworks for tracking attach rates and cycle times.
Trigger mapping to link product usage and milestones to specific expansion plays.
Automated enablement kits including talk tracks, decks, and objection handling.

Casos de Uso

Generating growth-oriented insights and expansion slides for QBRs and EBRs.
Equipping CSMs with follow-up checklists and success metrics after expansion proposals.
Running automated account reviews to recommend relevant upsell or cross-sell motions.