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This skill empowers users to evaluate the financial health and scalability of business models by calculating and interpreting key performance indicators such as Customer Acquisition Cost (CAC), Lifetime Value (LTV), and payback periods. It provides structured workflows for conducting cohort analysis, setting pricing strategies, and optimizing marketing spend across various industries including SaaS, E-commerce, and Marketplaces. By applying these metrics, users can validate startup viability, prepare investor pitches, and make data-driven decisions to ensure sustainable growth and capital efficiency.