How does it handle Customer Acquisition Cost (CAC)?

The skill emphasizes 'fully-loaded CAC,' ensuring you include sales salaries, marketing spend, and overhead to provide a realistic view of acquisition costs.

Can it help with investor pitches?

Absolutely. It helps you demonstrate business model viability with industry-standard metrics, clear interpretation of ratios, and data-driven growth projections.

Does this skill support different business models?

Yes, it includes specialized frameworks and benchmarks for SaaS, E-commerce, Marketplaces, Freemium/PLG, and High-Touch Enterprise sales.

What metrics can I calculate with this skill?

You can calculate Customer Acquisition Cost (CAC), Lifetime Value (LTV), LTV/CAC ratios, payback periods, contribution margins, and gross margins.

Financial Unit Economics

Name: Financial Unit Economics
Author: lyndonkl

bylyndonkl

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Analíticas y Monitorización

Analyzes business model viability and profitability through granular metrics like CAC, LTV, and contribution margins.

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This skill empowers users to evaluate the financial health and scalability of business models by calculating and interpreting key performance indicators such as Customer Acquisition Cost (CAC), Lifetime Value (LTV), and payback periods. It provides structured workflows for conducting cohort analysis, setting pricing strategies, and optimizing marketing spend across various industries including SaaS, E-commerce, and Marketplaces. By applying these metrics, users can validate startup viability, prepare investor pitches, and make data-driven decisions to ensure sustainable growth and capital efficiency.

Características Principales

Performs multi-channel cohort analysis to track retention and profitability trends over time.
Provides industry-specific patterns for SaaS, E-commerce, Marketplaces, and Enterprise models.
Offers strategic guardrails to identify and avoid common financial modeling pitfalls.
Evaluates payback periods and contribution margins to determine cash flow efficiency.
Calculates essential metrics including fully-loaded CAC, LTV, and LTV/CAC ratios.
8 GitHub stars

Casos de Uso

Validating a startup's business model viability before scaling marketing spend.
Optimizing pricing strategies and acquisition budgets based on customer lifetime value.
Preparing detailed financial metrics and viability reports for investor pitches or board meetings.

Acerca de

Características Principales

Performs multi-channel cohort analysis to track retention and profitability trends over time.
Provides industry-specific patterns for SaaS, E-commerce, Marketplaces, and Enterprise models.
Offers strategic guardrails to identify and avoid common financial modeling pitfalls.
Evaluates payback periods and contribution margins to determine cash flow efficiency.
Calculates essential metrics including fully-loaded CAC, LTV, and LTV/CAC ratios.
8 GitHub stars

Casos de Uso

Validating a startup's business model viability before scaling marketing spend.
Optimizing pricing strategies and acquisition budgets based on customer lifetime value.
Preparing detailed financial metrics and viability reports for investor pitches or board meetings.