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This skill provides expert guidance for developers implementing Google Analytics 4 (GA4) directly into website source code via the gtag.js library. It streamlines the process of initializing properties, configuring custom event tracking, managing persistent user properties, and troubleshooting dataLayer implementations. Whether you are working with static HTML files or modern JavaScript frameworks like React, Vue, or Next.js, this skill ensures your tracking implementation follows best practices for data accuracy, ecommerce reporting, and user privacy compliance while avoiding common pitfalls like duplicate events or improper User ID handling.