What types of GTM variables does this skill cover?

It provides comprehensive guidance for all built-in variables (clicks, forms, videos, scrolling) and user-defined variables including Data Layer, Custom JS, 1st Party Cookies, URL, Lookup Tables, and DOM elements.

How does this skill assist with debugging?

It provides workflows for validating variable values in GTM Preview mode and troubleshooting common issues like undefined variables, timing mismatches, and incorrect Data Layer paths.

Can this skill help write Custom JavaScript variables?

Yes, it provides optimized boilerplate code and logic patterns for creating Custom JS variables that are efficient, readable, and follow GTM best practices.

Does it provide naming convention standards?

Yes, it promotes a standardized prefix format like [Type] - [Description] (e.g., 'DL - User ID' or 'CJS - Format Price') to ensure container maintainability.

GTM Variables Configuration

Name: GTM Variables Configuration
Author: henkisdabro

byhenkisdabro

•

Analíticas y Monitorización

Configures and optimizes Google Tag Manager variables to capture, transform, and manage dynamic data across tracking tags and triggers.

The gtm-variables skill equips Claude with specialized knowledge for architecting robust Google Tag Manager implementations. It covers the full spectrum of variable types, from standard built-in triggers like click and form variables to advanced user-defined types such as Data Layer variables, Custom JavaScript, and RegEx lookup tables. By providing proven implementation patterns, standardized naming conventions, and performance optimization tips, this skill helps developers and analysts ensure high data accuracy across their tracking stacks while maintaining a clean, performant GTM container.

Características Principales

01Expert guidance for all built-in and user-defined GTM variable types

02Data Layer mapping using dot notation and bracket notation for arrays

03Lookup and RegEx table implementation for complex value mapping

04Performance optimization tips to minimize DOM impact and script latency

05Advanced Custom JavaScript variable patterns and logic templates

068 GitHub stars

Casos de Uso

01Mapping complex e-commerce purchase data from the Data Layer to GA4 tags

02Parsing URL query parameters to capture marketing campaign attribution data

03Extracting dynamic values from specific DOM elements using CSS selectors

What are Skills?·How to Install

Install with 🐟 Skill.Fish

npx skillfish add henkisdabro/wookstar-claude-code-plugins gtm-variables

For use in Claude.ai and ChatGPT

Características Principales

01Expert guidance for all built-in and user-defined GTM variable types

02Data Layer mapping using dot notation and bracket notation for arrays

03Lookup and RegEx table implementation for complex value mapping

04Performance optimization tips to minimize DOM impact and script latency

05Advanced Custom JavaScript variable patterns and logic templates

068 GitHub stars

Casos de Uso

01Mapping complex e-commerce purchase data from the Data Layer to GA4 tags

02Parsing URL query parameters to capture marketing campaign attribution data

03Extracting dynamic values from specific DOM elements using CSS selectors

What are Skills?·How to Install

Install with 🐟 Skill.Fish

npx skillfish add henkisdabro/wookstar-claude-code-plugins gtm-variables

For use in Claude.ai and ChatGPT