JMR Theory & Mechanism Development
Constructs rigorous theoretical mechanisms and econometric model primitives tailored specifically for Journal of Marketing Research submissions.
JMR Theory & Mechanism Development helps academic researchers build robust conceptual foundations for Journal of Marketing Research (JMR) manuscripts across both behavioral and empirical modeling genres. For behavioral manuscripts, it guides the derivation of a priori hypotheses, underlying psychological processes, mediators, and moderators with concrete process-evidence plans. For quantitative and econometric papers, it structures economic primitives, behavioral assumptions, functional forms, and parameter identification logic. This skill ensures manuscripts balance theoretical rigor and substantive marketing payoffs without drifting into managerial storytelling or falling into HARKing anti-patterns.