Can I use this for small feature updates?

Yes, it includes a prioritization matrix to help you decide if an update requires a full campaign, a targeted announcement, or just a simple changelog entry.

What is the ORB framework used in this skill?

The ORB framework structures marketing across three channel types: Owned (channels you control like email), Rented (platforms with algorithms like social media), and Borrowed (tapping into other audiences like guest posts).

What are the five phases of a launch?

The strategy follows a progression from Internal Launch, Alpha, Beta, and Early Access, culminating in a Full Public Launch to ensure product stability and market fit.

Does it integrate with existing marketing context?

The skill automatically checks for a .claude/product-marketing-context.md file to ensure all launch plans align with your existing product marketing strategy.

How does this skill help with Product Hunt launches?

It provides a specific preparation guide including asset optimization, launch day engagement tactics, and post-launch conversion strategies to maximize visibility.

Launch Strategy Planner

Name: Launch Strategy Planner
Author: Facundorios108

byFacundorios108

0•

Automatización de Marketing

Develops comprehensive go-to-market strategies and phased release plans using the ORB framework for SaaS products and features.

The Launch Strategy skill empowers Claude to act as a SaaS marketing expert, helping developers and product teams navigate the complexities of releasing software. It leverages the ORB (Owned, Rented, Borrowed) framework to build sustainable momentum across different marketing channels. Whether you are preparing for a Product Hunt debut, managing a phased beta rollout, or announcing a major feature update, this skill provides structured checklists and strategic guidance to ensure your launch converts interest into long-term users.

Características Principales

01Five-phase launch execution from internal testing to full public release

02Channel strategy planning using the ORB (Owned, Rented, Borrowed) framework

03Feature announcement prioritization matrix for sustained momentum

04Post-launch marketing tactics for user adoption and retention

05Specialized Product Hunt optimization and engagement strategies

060 GitHub stars

Casos de Uso

01Structuring a phased beta program to validate features with early adopters

02Planning a high-impact product debut on platforms like Product Hunt or Hacker News

03Developing a multi-channel distribution plan for a significant SaaS feature release

Características Principales

01Five-phase launch execution from internal testing to full public release

02Channel strategy planning using the ORB (Owned, Rented, Borrowed) framework

03Feature announcement prioritization matrix for sustained momentum

04Post-launch marketing tactics for user adoption and retention

05Specialized Product Hunt optimization and engagement strategies

060 GitHub stars

Casos de Uso

01Structuring a phased beta program to validate features with early adopters

02Planning a high-impact product debut on platforms like Product Hunt or Hacker News

03Developing a multi-channel distribution plan for a significant SaaS feature release