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The Lead Magnet skill empowers marketing and sales teams to build effective email lists by creating irresistible offers that solve specific, urgent problems for a target audience. It guides users through strategic intake questions, applies proven hook formulas, and suggests the most effective content formats—such as checklists, templates, or assessments. By utilizing a 12-point validation framework, this skill ensures that every generated asset delivers immediate value, demonstrates expertise, and effectively qualifies leads for future paid products.
