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The Marketing Attribution Playbook skill provides a comprehensive framework for managing complex marketing attribution models and campaign tracking within Claude Code. It offers structured guidance on UTM taxonomy, comparative analysis of attribution models—such as first-touch, linear, or data-driven—and data contract enforcement to ensure consistency across systems of record. Ideal for Revenue Operations and Marketing teams, this skill includes templates for campaign audits and QA checklists that facilitate cross-tool reconciliation and change management, helping organizations move from fragmented data to decision-ready narratives.
