How does it incorporate marketing science?

It applies Ehrenberg-Bass principles like the 95-5 rule and Double Jeopardy Law to ensure automation builds long-term brand equity and reaches light buyers, rather than just hyper-targeting engaged users.

Does it focus on email copywriting or technical workflows?

This skill specifically focuses on technical workflow architecture, platform implementation, and strategic triggers. For copywriting and deliverability, it is designed to be used in conjunction with the email-marketing skill.

What platforms does this Claude Code skill support?

The skill provides specific implementation patterns and architectural guidance for major platforms including HubSpot, Marketo, Pardot, and ActiveCampaign.

Can this skill help with technical lead scoring setup?

Yes, it provides technical frameworks for multi-dimensional scoring (Fit vs. Engagement) and includes logic for score decay to ensure sales signals remain accurate.

Marketing Automation Strategy & Workflows

Name: Marketing Automation Strategy & Workflows
Author: iclaudioo

byiclaudioo

0•

Automatización de Marketing

Architects evidence-based marketing automation systems and workflows using proven marketing science and behavioral principles.

This skill transforms Claude into a specialized Marketing Automation Architect expert in platforms like HubSpot, Marketo, Pardot, and ActiveCampaign. It goes beyond basic email sequences by applying Ehrenberg-Bass principles and behavioral science—such as Cialdini's persuasion and Kahneman's cognitive load theories—to build robust growth engines. It excels at designing ethical, non-manipulative automation architectures that balance brand building with sales activation, ensuring mental availability among both active buyers and light category users while maintaining technical platform integrity.

Características Principales

01Multi-platform workflow architecture for HubSpot, Marketo, Pardot, and ActiveCampaign

02Implementation of the 95-5 rule to balance brand building and activation flows

03Ehrenberg-Bass compliance checks to ensure maximum reach and mental availability

04Behavioral trigger design using BJ Fogg’s Motivation-Ability-Trigger (B=MAT) model

05Evidence-based lead scoring models with automated score decay and lifecycle mapping

060 GitHub stars

Casos de Uso

01Configuring complex multi-channel automation patterns including linear, branched, and event-driven workflows

02Designing a lead nurturing ecosystem that caters to both active 5% in-market buyers and the 95% out-of-market audience

03Auditing existing automation setups for marketing science compliance and distinctive brand asset consistency

What are Skills?·How to Install

Install with 🐟 Skill.Fish

npx skillfish add iclaudioo/marketing-science-skills marketing-automation

For use in Claude.ai and ChatGPT

Características Principales

01Multi-platform workflow architecture for HubSpot, Marketo, Pardot, and ActiveCampaign

02Implementation of the 95-5 rule to balance brand building and activation flows

03Ehrenberg-Bass compliance checks to ensure maximum reach and mental availability

04Behavioral trigger design using BJ Fogg’s Motivation-Ability-Trigger (B=MAT) model

05Evidence-based lead scoring models with automated score decay and lifecycle mapping

060 GitHub stars

Casos de Uso

01Configuring complex multi-channel automation patterns including linear, branched, and event-driven workflows

02Designing a lead nurturing ecosystem that caters to both active 5% in-market buyers and the 95% out-of-market audience

03Auditing existing automation setups for marketing science compliance and distinctive brand asset consistency