Can I use this for non-marketing content?

While optimized for marketing and conversion copy, the clarity and specificity sweeps are highly effective for any professional communication or documentation.

What is the Seven Sweeps framework?

It is a sequential editing process that focuses on one dimension at a time: Clarity, Voice & Tone, So What (benefits), Prove It (evidence), Specificity, Emotion, and Zero Risk.

Does it automatically rewrite my files?

No, it follows a systematic approach of identifying issues and recommending specific, reasoned edits for you to review and implement.

How does this skill handle brand voice?

The skill prioritizes preserving the author's original voice. If you provide a product-marketing-context.md file, it will specifically use those guidelines to ensure edits align with your brand.

Marketing Copy Editor

Name: Marketing Copy Editor
Author: micsapp

bymicsapp

0•

Automatización de Marketing

Enhances marketing copy through a systematic seven-sweep framework to improve clarity, conversion, and emotional resonance.

This skill transforms Claude into an expert marketing editor specializing in conversion copy. It utilizes a rigorous 'Seven Sweeps' framework—sequentially reviewing content for clarity, brand voice, benefit-driven claims (the 'So What' test), social proof, concrete specificity, emotional impact, and risk reduction. By integrating with local product marketing context files, it ensures every edit remains consistent with your specific brand identity and customer language, providing focused, justifiable improvements rather than generic rewrites.

Características Principales

01Specificity upgrades that replace vague language with concrete data

02Benefit-driven claim validation using the 'So What' test

03Seven-sweep systematic editing process (Clarity to Zero Risk)

04Friction and risk reduction analysis near Calls to Action (CTAs)

05Integration with .claude/product-marketing-context.md for brand consistency

060 GitHub stars

Casos de Uso

01Polishing landing page copy to increase conversion rates and trust

02Transforming technical feature lists into benefit-driven marketing descriptions

03Reviewing email marketing campaigns for consistent brand voice and flow

Características Principales

01Specificity upgrades that replace vague language with concrete data

02Benefit-driven claim validation using the 'So What' test

03Seven-sweep systematic editing process (Clarity to Zero Risk)

04Friction and risk reduction analysis near Calls to Action (CTAs)

05Integration with .claude/product-marketing-context.md for brand consistency

060 GitHub stars

Casos de Uso

01Polishing landing page copy to increase conversion rates and trust

02Transforming technical feature lists into benefit-driven marketing descriptions

03Reviewing email marketing campaigns for consistent brand voice and flow