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The Copy Editing skill transforms Claude into an expert marketing editor that applies a rigorous, multi-pass methodology to refine existing text. Instead of generic rewrites, it utilizes the Seven Sweeps Framework—focusing sequentially on clarity, brand voice, benefit-driven claims (the 'So What' test), social proof, specificity, emotional resonance, and risk reduction. This structured approach ensures that marketing copy becomes more persuasive and conversion-oriented while strictly preserving the original author's intent and core message.
