Does it include tools for financial analysis of marketing spend?

Yes, it features a Python-based CAC (Customer Acquisition Cost) calculator to help teams track channel efficiency and ROI against their target benchmarks.

How does it assist with international market expansion?

It provides specific guidelines for entering EU and US/Canada markets, addressing local compliance like GDPR, content localization priorities, and regional budget allocation differences.

Can this skill help with marketing attribution?

Yes, it includes standardized HubSpot setup instructions for UTM parameters, campaign tracking IDs, and lead scoring to ensure accurate multi-touch attribution.

Which ad platforms are supported in the playbooks?

The skill includes detailed optimization strategies for LinkedIn Ads, Google Search, Google Display, and Meta Ads, with secondary guidance for YouTube and Reddit.

What stages of the marketing funnel does this skill cover?

It covers the entire funnel: Top-of-Funnel (awareness), Middle-of-Funnel (consideration), and Bottom-of-Funnel (decision), including specific handoff protocols to sales and product teams.

Marketing Demand & Acquisition

Name: Marketing Demand & Acquisition
Author: pur3v4d3r

bypur3v4d3r

•

Automatización de Marketing

Standardizes and scales multi-channel demand generation, paid media optimization, and B2B growth strategies for high-growth startups.

Acerca de

This skill provides an expert-level playbook for Series A+ startups looking to scale lead generation and pipeline growth across international markets. It includes comprehensive frameworks for multi-channel demand generation, paid search and social optimization (LinkedIn, Google, Meta), HubSpot campaign integration, and international expansion tactics for the US and EU markets. By implementing standardized campaign briefs, attribution models, and a built-in CAC calculator, it enables marketing teams to move from ad-hoc tactics to a data-driven, scalable acquisition engine.

Características Principales

HubSpot CRM campaign tracking and lead scoring automation
1 GitHub stars
Platform-specific optimization playbooks for LinkedIn and Google Ads
Integrated CAC calculator and performance marketing KPI tracking
Multi-channel demand generation frameworks (TOFU/MOFU/BOFU)
International expansion strategies for EU and North American markets

Casos de Uso

Planning and launching a multi-channel B2B lead generation campaign
Optimizing paid media spend across LinkedIn and Google Ads for better ROI
Setting up standardized marketing attribution and lead tracking in HubSpot

Acerca de

Características Principales

HubSpot CRM campaign tracking and lead scoring automation
1 GitHub stars
Platform-specific optimization playbooks for LinkedIn and Google Ads
Integrated CAC calculator and performance marketing KPI tracking
Multi-channel demand generation frameworks (TOFU/MOFU/BOFU)
International expansion strategies for EU and North American markets

Casos de Uso

Planning and launching a multi-channel B2B lead generation campaign
Optimizing paid media spend across LinkedIn and Google Ads for better ROI
Setting up standardized marketing attribution and lead tracking in HubSpot