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This skill equips Claude with a robust library of over 70 mental models and psychological principles designed specifically for marketing applications. It helps users understand the underlying drivers of human behavior, from foundational concepts like First Principles and Jobs to Be Done to complex cognitive biases such as the Endowment Effect and Social Proof. By integrating these models, the skill provides actionable guidance on how to influence behavior ethically, reduce user friction, and build more persuasive product experiences and marketing campaigns.