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This skill transforms Claude into a specialized marketing consultant capable of applying over 70 psychological principles and mental models to real-world business challenges. It organizes complex behavioral science concepts—such as the Pareto Principle, Jobs to Be Done, and the Endowment Effect—into actionable frameworks for decision-making. Whether you are building landing pages, analyzing funnel drops, or crafting brand messaging, this skill provides the cognitive scaffolding to understand why people buy and how to influence behavior ethically and effectively.