How does it handle statistical significance?

It uses specific criteria such as a minimum spend of 1.5-2x target CPA and at least 10 conversions to ensure decisions are based on reliable data rather than daily fluctuations.

What metrics does the Marketing Test Analysis skill evaluate?

The skill evaluates primary metrics including Cost Per Acquisition (CPA), Cost Per Lead (CPL), Click-Through Rate (CTR), and Conversion Rate (CVR), alongside leading indicators like Initiate Checkouts.

Can this skill diagnose why an ad is failing?

Yes, it uses diagnostic logic; for example, high CTR with low CVR typically indicates a landing page issue, while low CTR generally points to a creative or hook problem.

What is the 'Scale, Iterate, Kill' framework?

It is a decision-making model where winners are moved to scaling budgets, promising but inconsistent ads are varied (iterated), and poor performers are stopped (killed) to save budget.

Marketing Test Analysis

Name: Marketing Test Analysis
Author: WalkerHi11

byWalkerHi11

0•

Automatización de Marketing

Analyzes creative test results using heatmaps and performance data to determine whether to scale, iterate, or kill marketing campaigns.

The Marketing Test Analysis skill empowers media buyers and growth marketers to make data-driven decisions by automating the evaluation of creative experiments. By processing metrics like CPA, CTR, and conversion rates through a heatmap-based framework, the skill identifies statistical winners and losers with high precision. It provides a structured output that categorizes every creative into actionable buckets—Scale, Iterate, Kill, or Test More—ensuring that marketing budgets are allocated to the highest-performing assets while diagnosing underlying funnel or creative issues.

Características Principales

010 GitHub stars

02Standardized performance reporting with clear optimization recommendations

03Leading indicator analysis to distinguish between creative and landing page issues

04Automated heatmap visualization for multi-variable creative tests

05Pattern recognition to identify specific winning hooks, angles, or visuals

06Statistical confidence checking based on spend and conversion volume

Casos de Uso

01Optimizing marketing funnels by analyzing the gap between click-through rates and checkout initiations

02Reviewing weekly Facebook or Google Ads performance to move winners into scaling campaigns

03Conducting post-mortem analysis on 2x2 or 2x2x3 creative tests to identify winning headlines and images

What are Skills?·How to Install

Install with 🐟 Skill.Fish

npx skillfish add walkerhi11/mediabuy-plugins test-analysis

For use in Claude.ai and ChatGPT

Download Skill