Can I use this for different stages of the customer journey?

Yes, it provides tailored messaging strategies for the Awareness, Consideration, Decision, and Retention stages of the marketing funnel.

How does this skill handle different social media platforms?

The skill includes specific adaptation rules for channels like Instagram, YouTube, and Naver Blog, adjusting the tone, length, and emoji usage to fit each platform's culture.

What is the primary purpose of the Message Architecture skill?

It provides a structured framework to organize brand messages from a single core essence down to specific data points, ensuring consistency across all marketing channels.

Where does the skill store the generated marketing content?

It follows a standardized directory structure, saving content in the 'reports/content/' folder with clear naming conventions for easy retrieval and project management.

Message Architecture Framework

Name: Message Architecture Framework
Author: dandacompany

bydandacompany

•

Automatización de Marketing

Constructs structured brand messaging hierarchies and multi-channel content strategies for consistent brand communication.

The Message Architecture skill provides a robust framework for developing a brand's core messaging, ranging from high-level brand essence to granular proof points and data. It enables Claude to function as a strategic copywriter, helping marketing teams maintain consistency across diverse platforms like Instagram, YouTube, and corporate blogs. By utilizing standardized templates, funnel-specific guidance, and voice guidelines, this skill ensures that all marketing collateral remains aligned with the brand's identity while being optimized for specific audience segments and engagement goals.

Características Principales

01Comprehensive Voice & Tone guidelines with 'Do' and 'Don't' examples

02Five-level message hierarchy (Essence, Promise, Key Messages, Supporting, and Proof)

036 GitHub stars

04Standardized file naming and directory structure for content management

05Channel-specific adaptation guidelines for tone, length, and style

06Full-funnel messaging strategy covering Awareness through Retention

Casos de Uso

01Repurposing core brand messages for various social media platforms and ad formats

02Establishing a cohesive brand identity for a new startup or product launch

03Developing consistent content scripts and blog posts aligned with a specific brand voice

What are Skills?·How to Install

Install with 🐟 Skill.Fish

npx skillfish add dandacompany/dantelabs-agentic-school message-architecture

For use in Claude.ai and ChatGPT

Características Principales

01Comprehensive Voice & Tone guidelines with 'Do' and 'Don't' examples

02Five-level message hierarchy (Essence, Promise, Key Messages, Supporting, and Proof)

036 GitHub stars

04Standardized file naming and directory structure for content management

05Channel-specific adaptation guidelines for tone, length, and style

06Full-funnel messaging strategy covering Awareness through Retention

Casos de Uso

01Repurposing core brand messages for various social media platforms and ad formats

02Establishing a cohesive brand identity for a new startup or product launch

03Developing consistent content scripts and blog posts aligned with a specific brand voice

What are Skills?·How to Install

Install with 🐟 Skill.Fish

npx skillfish add dandacompany/dantelabs-agentic-school message-architecture

For use in Claude.ai and ChatGPT