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This skill provides a comprehensive framework for building high-performance Facebook and Meta ad campaigns directly within your workflow. It guides users through assessing offer types, choosing between ABO and CBO structures, and implementing advanced testing methods like the 2x2x3 or Double Six Shooter. By providing detailed blueprints for testing, validation, and full-scale phases—along with specific budget rules, audience targeting parameters, and creative cadences—it ensures that media buying operations are structured for both efficiency and rapid growth.
