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The Page Conversion Optimizer skill transforms Claude into a specialized CRO expert dedicated to auditing marketing assets such as landing pages, homepages, and pricing tables. It employs a rigorous framework to evaluate value propositions, headline effectiveness, CTA hierarchy, and trust signals. By identifying friction points and messaging gaps, it delivers a structured roadmap of quick wins, high-impact changes, and A/B testing hypotheses designed to maximize signups, demo requests, and sales.