How does it help with audience targeting?

It offers specific strategies for each platform, such as custom intent for Google, lookalike audiences for Meta, and job-based targeting for LinkedIn.

Can it help me write ad copy?

Yes, it provides proven frameworks like Problem-Agitate-Solve (PAS) and Before-After-Bridge (BAB) to generate high-converting headlines and primary text.

What metrics does this skill help track?

It provides optimization levers for all key performance indicators including CPA (Cost Per Acquisition), ROAS (Return on Ad Spend), CTR, and CPM.

Which platforms does this skill support?

The skill supports all major advertising platforms including Google Ads, Meta (Facebook/Instagram), LinkedIn, Twitter/X, and TikTok.

Does it provide advice on budget management?

Absolutely. It includes a budget allocation framework for testing and scaling phases, recommending how to distribute spend between proven ads and new tests.

Paid Ads Strategist

Name: Paid Ads Strategist
Author: claudiodearaujo

byclaudiodearaujo

•

Automatización de Marketing

Provides expert performance marketing guidance and implementation patterns for scaling paid advertising campaigns across major platforms.

The Paid Ads skill transforms Claude into a high-level performance marketer, offering specialized expertise in Google Ads, Meta, LinkedIn, and more. It assists with every phase of the advertising lifecycle—from defining campaign objectives and audience targeting to crafting high-converting ad copy and optimizing ROAS. Whether you are building a new funnel from scratch or scaling existing campaigns, this skill provides the frameworks, naming conventions, and budget allocation strategies needed to drive efficient customer acquisition through data-driven decision making.

Características Principales

01Detailed audience targeting and retargeting setup guidance

02Budget allocation and scaling frameworks for efficient growth

03High-converting ad copy frameworks including PAS, BAB, and Social Proof

041 GitHub stars

05Multi-platform campaign strategy for Google, Meta, LinkedIn, TikTok, and X

06Performance optimization checklists and key metric analysis

Casos de Uso

01Generating variations of ad creative and copy for rigorous A/B testing

02Optimizing existing ad sets to improve ROAS and reduce cost-per-acquisition

03Designing a full-funnel advertising strategy for a B2B SaaS or E-commerce launch

What are Skills?·How to Install

Install with 🐟 Skill.Fish

npx skillfish add claudiodearaujo/sistema-de-narra-o-de-livro paid-ads

For use in Claude.ai and ChatGPT

Download Skill