Can this skill help with budget management?

Yes, it includes frameworks like the 70-20-10 rule for mature programs and minimum viable spend recommendations for startup testing phases.

How does it help with tracking and attribution?

The skill emphasizes tracking excellence, including pixel setup, Conversions API (CAPI), UTM discipline, and exclusion list management to ensure data accuracy.

Which advertising platforms does this skill support?

The skill provides specific strategies and guidelines for Google Ads (Search, Display, Shopping, PMax), Meta Ads (Facebook, Instagram), and LinkedIn Ads.

What metrics does this skill use to measure success?

It focuses on key performance indicators like CTR, CPC, CPL, CPA, ROAS, and Conversion Rate, providing specific benchmarks for each stage of the funnel.

Paid Advertising Strategy & Optimization

Name: Paid Advertising Strategy & Optimization
Author: aitytech

byaitytech

•

184

Automatización de Marketing

Optimizes paid media campaigns across Google, Meta, and LinkedIn for maximum ROAS and efficient customer acquisition.

Acerca de

This skill empowers Claude to act as a senior performance marketer, providing expert guidance on campaign planning, budget allocation, and cross-platform optimization. It covers the entire advertising funnel—from cold audience awareness to high-intent conversions—offering specific tactical advice for Google Ads, Meta Ads, and LinkedIn Ads. Whether you are setting up tracking pixels, troubleshooting underperforming campaigns, or scaling profitable ad sets, this skill ensures data-driven decision-making and best-practice implementation for enterprise-grade marketing automation.

Características Principales

Comprehensive budget allocation frameworks and 70-20-10 rules
184 GitHub stars
Funnel-based targeting optimization (TOFU, MOFU, BOFU)
Creative brief generation and mobile-first ad copy optimization
Multichannel strategy for Google Ads, Meta Ads, and LinkedIn
Performance troubleshooting and ROAS/CPA metric analysis

Casos de Uso

Planning a cross-platform launch for a new B2B or E-commerce product
Setting up conversion tracking and UTM parameters for accurate attribution
Auditing existing ad accounts to improve Quality Score and reduce CPA

Acerca de

Características Principales

Comprehensive budget allocation frameworks and 70-20-10 rules
184 GitHub stars
Funnel-based targeting optimization (TOFU, MOFU, BOFU)
Creative brief generation and mobile-first ad copy optimization
Multichannel strategy for Google Ads, Meta Ads, and LinkedIn
Performance troubleshooting and ROAS/CPA metric analysis

Casos de Uso

Planning a cross-platform launch for a new B2B or E-commerce product
Setting up conversion tracking and UTM parameters for accurate attribution
Auditing existing ad accounts to improve Quality Score and reduce CPA