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This skill codifies the complete brand identity for Planted, a company with a challenger brand voice inspired by Oatly. It provides comprehensive guidelines for both visual design and copywriting to ensure a consistent and distinctive user experience. The skill details a full design system, including a specific color palette, typography rules, spacing system, and component patterns. It also defines a unique brand voice that oscillates between scientific facts and playful humor, offering clear do's and don'ts for writing headlines, CTAs, and body copy. Use this skill when building new UI components, writing any customer-facing text, or making any design decisions for the Planted website to maintain brand integrity.