What is the ORB framework used in this skill?

The ORB framework structures your marketing across Owned channels (email, blog), Rented channels (social media), and Borrowed channels (influencers, guest posts) to build a stable audience.

Does it require existing marketing data?

While it can work from scratch, it is optimized to read your '.claude/product-marketing-context.md' file to ensure all launch strategies align with your existing brand and audience.

Can I use this for minor feature updates?

Yes, the skill includes a prioritization matrix to help you determine the appropriate level of marketing effort for major overhauls versus minor UI tweaks or bug fixes.

How does this skill help with Product Hunt?

It provides a detailed strategic checklist for pre-launch preparation, launch day engagement, and post-launch follow-up to maximize your ranking potential and conversion.

Product Launch Strategy

Name: Product Launch Strategy
Author: kevosco

bykevosco

0•

Automatización de Marketing

Develops comprehensive go-to-market plans and multi-phase launch strategies to build sustainable product momentum.

This skill empowers developers and product teams to transition from building to launching by providing structured frameworks for SaaS releases. It guides users through the ORB channel framework (Owned, Rented, Borrowed) and a proven five-phase rollout process, ensuring every feature announcement or product debut captures maximum attention while converting interest into a loyal user base. Whether you are prepping for Product Hunt or managing a quiet beta, this skill ensures your marketing efforts compound over time.

Características Principales

010 GitHub stars

02Tailored Product Hunt preparation and engagement checklists

03Waitlist and early access strategy development

04Five-phase structured launch roadmap from Internal to Full release

05ORB framework implementation for multi-channel marketing optimization

06Post-launch adoption and retention planning

Casos de Uso

01Planning a 'Product of the Day' campaign for a Product Hunt debut

02Orchestrating a phased beta rollout for a major new SaaS feature

03Designing an early access waitlist and automated onboarding sequence

Características Principales

010 GitHub stars

02Tailored Product Hunt preparation and engagement checklists

03Waitlist and early access strategy development

04Five-phase structured launch roadmap from Internal to Full release

05ORB framework implementation for multi-channel marketing optimization

06Post-launch adoption and retention planning

Casos de Uso

01Planning a 'Product of the Day' campaign for a Product Hunt debut

02Orchestrating a phased beta rollout for a major new SaaS feature

03Designing an early access waitlist and automated onboarding sequence