What kind of output does this skill generate?

It produces a detailed positioning and messaging strategy document (2,500-3,500 words) including positioning statements, value pillars, and channel-specific guides.

What is the Product Positioning Expert skill?

It is a specialized capability for Claude Code that uses April Dunford's positioning framework to help businesses define their unique market position, category, and messaging.

Do I need prior strategy data to use this skill?

While it can automatically detect context from other StratArts skills like the 'Value Proposition Crafter', it also includes a comprehensive standalone data collection mode.

Where are my strategy documents saved?

The skill saves all analysis and strategy outputs to a standardized '.strategy/foundation-strategy/' folder within your project directory for easy version control.

Product Positioning Expert

Name: Product Positioning Expert
Author: maigentic

bymaigentic

•

Automatización de Marketing

Implements April Dunford's positioning framework to craft differentiated market strategies and messaging hierarchies.

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Product Positioning Expert is a strategic Claude Code skill designed to help founders and product managers define clear market differentiation. Based on April Dunford’s renowned framework, it guides users through identifying competitive alternatives, unique attributes, and value propositions. The skill automates the creation of a comprehensive positioning strategy, including messaging pillars, persona-specific value propositions, and channel-ready copy, all while maintaining context across the StratArts strategy suite to ensure consistent business logic.

Características Principales

Automated competitive differentiation mapping
April Dunford’s Positioning Canvas implementation
1 GitHub stars
Channel-specific messaging guides for websites and sales
Intelligent context chaining with previous strategy outputs
Multi-persona messaging hierarchy development

Casos de Uso

Aligning sales and marketing teams on a unified value narrative
Defining market category and differentiation for a new product launch
Refining messaging for a pivot or high-growth scaling phase

Acerca de

Características Principales

Automated competitive differentiation mapping
April Dunford’s Positioning Canvas implementation
1 GitHub stars
Channel-specific messaging guides for websites and sales
Intelligent context chaining with previous strategy outputs
Multi-persona messaging hierarchy development

Casos de Uso

Aligning sales and marketing teams on a unified value narrative
Defining market category and differentiation for a new product launch
Refining messaging for a pivot or high-growth scaling phase