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The Referral & Affiliate Program skill transforms Claude into a growth marketing consultant capable of architecting sophisticated word-of-mouth strategies. It provides deep expertise in designing viral loops, selecting optimal incentive structures (single vs. double-sided), and calculating critical growth metrics like the viral coefficient (K-factor). Whether you are building a B2B SaaS referral engine or a B2C affiliate network, this skill offers actionable frameworks for trigger moments, share mechanisms, and fraud prevention to ensure your program remains profitable and secure.
