Can it suggest specific tools for my tech stack?

Yes, it includes technical guidance for integrating tools like Rewardful for Stripe-native programs, Tolt for SaaS, and Dub.co for advanced link attribution.

How do I measure the success of my program using this skill?

The skill provides a measurement framework for tracking active referrers, referral conversion rates, and comparing the LTV of referred customers against other acquisition channels.

Does it cover both B2B and B2C strategies?

Absolutely. It differentiates between high-trust B2C referral loops and professional B2B affiliate commission structures based on your specific LTV and CAC metrics.

How does this skill help with referral conversion?

It identifies friction points in the sharing process and provides A/B testing frameworks for incentives and landing page copy to improve conversion rates.

Referral & Affiliate Program Growth

Name: Referral & Affiliate Program Growth
Author: Microck

byMicrock

•

Automatización de Marketing

Designs, optimizes, and analyzes referral and affiliate programs to turn customers into growth engines using viral loops and incentive structures.

This skill provides comprehensive guidance on building viral growth engines, covering everything from initial program design to advanced optimization of existing referral loops. It assists in choosing between customer referral and affiliate models, identifying high-intent trigger moments, structuring double-sided incentives, and selecting the right integration tools like Rewardful or Tolt. Whether you're launching a B2B SaaS partner program or a B2C word-of-mouth campaign, this skill helps track key metrics like referral conversion rates and LTV impact while providing ready-to-use launch checklists and email nurture sequences to ensure a successful rollout.

Características Principales

01Strategic design for both customer referral and professional affiliate marketing models

022 GitHub stars

03Structured incentive design including single-sided, double-sided, and tiered rewards

04Comprehensive A/B testing strategies for messaging, placement, and reward types

05Integration guidance for popular platforms like Rewardful, Tolt, and Mention Me

06Identification of high-intent trigger moments for effective in-product sharing

Casos de Uso

01Optimizing an underperforming affiliate program by refining commission structures and recruitment strategy

02Designing automated email nurture sequences to encourage existing customers to share unique referral links

03Building a double-sided 'refer-a-friend' program for a new SaaS product launch

What are Skills?·How to Install

Install with 🐟 Skill.Fish

npx skillfish add microck/opendots-microck referral-program

For use in Claude.ai and ChatGPT

Características Principales

01Strategic design for both customer referral and professional affiliate marketing models

022 GitHub stars

03Structured incentive design including single-sided, double-sided, and tiered rewards

04Comprehensive A/B testing strategies for messaging, placement, and reward types

05Integration guidance for popular platforms like Rewardful, Tolt, and Mention Me

06Identification of high-intent trigger moments for effective in-product sharing

Casos de Uso

01Optimizing an underperforming affiliate program by refining commission structures and recruitment strategy

02Designing automated email nurture sequences to encourage existing customers to share unique referral links

03Building a double-sided 'refer-a-friend' program for a new SaaS product launch