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This skill streamlines the process of customer value analysis by processing raw e-commerce transaction data into actionable marketing insights. It automatically handles data cleaning, calculates Recency, Frequency, and Monetary metrics, and applies intelligent K-means clustering to segment customers into tiers like VIP, high-value, and at-risk. With built-in support for Chinese language fields and automated dashboard generation, it's designed for marketers and data analysts who need to quickly identify top customers and develop targeted activation strategies without manual data wrangling or complex statistical programming.
