How does this skill help with video scripts?

It applies proven copywriting frameworks like the DR Formula and PAS to ensure your scripts are concise, engaging, and optimized for conversion within the first 3 seconds.

Does it work for short-form content?

Yes, it is specifically optimized for short-form video scripts and includes templates for 60-word scripts ideal for 20-second videos.

What frameworks are supported?

The skill includes the Direct Response (DR) Formula, PAS (Problem-Agitate-Solution), AIDA (Attention-Interest-Desire-Action), and PAIPS for versatile content needs.

When does this skill activate?

It auto-activates whenever you discuss scriptwriting, sponsored content, affiliate hooks, or calls to action within Claude Code.

Scriptwriting & Copywriting Methodology

Name: Scriptwriting & Copywriting Methodology
Author: mike-coulbourn

bymike-coulbourn

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Automatización de Marketing

Generates high-conversion video scripts and sponsored content using proven direct response copywriting frameworks.

Acerca de

This skill equips Claude with specialized knowledge of direct response marketing, providing frameworks like PAS, AIDA, and the DR Formula to create high-impact video scripts for creators and marketers. It streamlines the creation of sponsored content, affiliate ads, and social media hooks by applying data-driven principles like Hormozi's Value Equation and hook-stacking strategies, ensuring every script is optimized for viewer retention and conversion. Whether you are building a 20-second TikTok ad or a long-form YouTube sponsorship, this skill provides the structure needed to stop the scroll and drive action.

Características Principales

Multi-framework support including PAS, AIDA, and PAIPS
3 GitHub stars
Hook-stacking formulas for 3-second viewer retention
CTA optimization based on audience warmth and funnel stage
Conversion optimization using Hormozi's Value Equation
Quality assurance checklist for script engagement and length

Casos de Uso

Creating engaging hooks for affiliate marketing content
Drafting high-impact 20-second sponsored video scripts
Refining existing copy into persuasive direct response scripts

Acerca de

Características Principales

Multi-framework support including PAS, AIDA, and PAIPS
3 GitHub stars
Hook-stacking formulas for 3-second viewer retention
CTA optimization based on audience warmth and funnel stage
Conversion optimization using Hormozi's Value Equation
Quality assurance checklist for script engagement and length

Casos de Uso

Creating engaging hooks for affiliate marketing content
Drafting high-impact 20-second sponsored video scripts
Refining existing copy into persuasive direct response scripts