記事の概要
Iterable has introduced an AI Agentic Marketing Suite that incorporates a Model Context Protocol (MCP) Server.
- The MCP Server provides generative AI agents, including those powered by Anthropic's Claude, with secure, real-time access to Iterable's customer, campaign, and product catalog data.
- This integration enables AI agents to autonomously perform tasks such as audience segmentation, journey orchestration, and content generation for hyper-personalized marketing.
- The protocol allows AI models to query and modify data directly within the Iterable platform, enhancing agent capabilities.
- This development supports the broader trend towards agentic AI, where models interact with external systems to execute complex workflows.