How does it handle conflicting user requests?

The skill follows 'Immutable Principles' based on marketing science (e.g., Penetration > Loyalty). If a request contradicts evidence-based growth laws, it will explain why and offer a scientifically sound alternative.

Does this skill focus more on B2B or B2C?

While the core marketing science principles apply to both, this skill has a specific focus on B2B dynamics, including complex buying committees, long sales cycles, and the JOLT effect.

Can it help bridge the gap between strategy and execution?

Yes, it includes a dedicated framework for translating high-level strategic choices into measurable quarterly OKRs and concrete initiatives.

What marketing frameworks does this skill use?

The skill integrates several world-class frameworks: Ehrenberg-Bass (How Brands Grow), Lafley & Martin’s 'Playing to Win,' Rumelt’s 'Good Strategy Bad Strategy,' and Binet & Field’s evidence-based budget allocation.

B2B Marketing Strategy Expert

Name: B2B Marketing Strategy Expert
Author: iclaudioo

byiclaudioo

0•

マーケティングオートメーション

Develops evidence-based B2B marketing strategies, GTM plans, and positioning frameworks grounded in proven marketing science.

This skill transforms Claude into an elite strategic consultant, merging the rigors of top-tier business frameworks with evidence-based marketing science from the Ehrenberg-Bass Institute. It specializes in B2B growth by applying the 'Playing to Win' cascade, Binet & Field’s budget allocation principles, and Rumelt’s diagnostic approach to strategy. It is designed to help users architect comprehensive market penetration plans, identify Category Entry Points (CEPs), and create distinctive positioning that drives long-term brand equity and mental availability, ensuring every tactical move is built on a solid strategic foundation.

主な機能

01Scientific budget allocation models for Brand vs. Performance activation

020 GitHub stars

03B2B-specific Go-to-Market (GTM) planning and buying committee analysis

04Strategy-to-OKR translation for actionable execution and tracking

05Strategic choice cascading through the 'Playing to Win' framework

06Evidence-based strategy generation using Ehrenberg-Bass laws of growth

ユースケース

01Auditing and refining brand positioning using Mental Availability and Distinctive Brand Assets

02Optimizing marketing budget splits between long-term brand building and short-term activation

03Developing a comprehensive GTM plan for a new B2B product or market entry

What are Skills?·How to Install

Install with 🐟 Skill.Fish

npx skillfish add iclaudioo/marketing-science-skills marketing-strategy

For use in Claude.ai and ChatGPT

主な機能

01Scientific budget allocation models for Brand vs. Performance activation

020 GitHub stars

03B2B-specific Go-to-Market (GTM) planning and buying committee analysis

04Strategy-to-OKR translation for actionable execution and tracking

05Strategic choice cascading through the 'Playing to Win' framework

06Evidence-based strategy generation using Ehrenberg-Bass laws of growth

ユースケース

01Auditing and refining brand positioning using Mental Availability and Distinctive Brand Assets

02Optimizing marketing budget splits between long-term brand building and short-term activation

03Developing a comprehensive GTM plan for a new B2B product or market entry