Which psychological models does this skill use?

The skill integrates the BJ Fogg Behavior Model (B=MAP), Kahneman’s System 1/2 thinking, Cialdini’s principles of persuasion, and Ehrenberg-Bass principles.

What is the conversion-b2c skill for Claude?

It is a specialized capability that enables Claude to provide expert advice on B2C e-commerce conversion, focusing on shopper psychology and friction removal.

Can this skill help reduce cart abandonment?

Yes, it provides a detailed framework for identifying abandonment causes and offers templates for 3-stage email recovery sequences.

Is this skill appropriate for B2B sales?

While some principles apply, this skill is optimized for B2C retail. For B2B contexts, the 'sales-enablement' skill is recommended.

Does it provide industry benchmarks?

Yes, it includes B2C conversion and funnel benchmarks for sectors like Fashion, Electronics, Food & Beverage, and Health & Beauty.

B2C Conversion & Shopper Marketing

Name: B2C Conversion & Shopper Marketing
Author: iclaudioo

byiclaudioo

0•

Eコマースソリューション

Optimizes e-commerce conversion rates and shopper experiences using behavioral science and data-driven retail best practices.

The conversion-b2c skill transforms Claude into an expert conversion specialist with over 15 years of experience in e-commerce and retail. It prioritizes friction removal over persuasion, utilizing scientific frameworks like the BJ Fogg Behavior Model, Kahneman’s System 1 thinking, and Ehrenberg-Bass principles of physical availability. This skill is ideal for auditing e-commerce funnels, optimizing checkout flows, reducing cart abandonment, and ensuring that product pages are designed for intuitive, automatic consumer decision-making.

主な機能

01Automated cart abandonment recovery sequence templates

020 GitHub stars

03Friction Audit Framework for identifying physical, cognitive, and emotional barriers

04E-commerce funnel benchmarking across various B2C sectors

05Checkout optimization strategies based on Baymard Institute research

06Ehrenberg-Bass compliance checks for brand availability and recognition

ユースケース

01Developing a 3-stage email recovery sequence to win back abandoned shopping carts

02Auditing a webshop checkout process to identify and fix high drop-off points

03Redesigning product detail pages to improve 'Add to Cart' rates using social proof

What are Skills?·How to Install

Install with 🐟 Skill.Fish

npx skillfish add iclaudioo/marketing-science-skills conversion-b2c

For use in Claude.ai and ChatGPT

主な機能

01Automated cart abandonment recovery sequence templates

020 GitHub stars

03Friction Audit Framework for identifying physical, cognitive, and emotional barriers

04E-commerce funnel benchmarking across various B2C sectors

05Checkout optimization strategies based on Baymard Institute research

06Ehrenberg-Bass compliance checks for brand availability and recognition

ユースケース

01Developing a 3-stage email recovery sequence to win back abandoned shopping carts

02Auditing a webshop checkout process to identify and fix high drop-off points

03Redesigning product detail pages to improve 'Add to Cart' rates using social proof

What are Skills?·How to Install

Install with 🐟 Skill.Fish

npx skillfish add iclaudioo/marketing-science-skills conversion-b2c

For use in Claude.ai and ChatGPT