What are Jungian archetypes in the context of branding?

Jungian archetypes are 12 universal character profiles—such as The Sage, The Hero, or The Outlaw—used to define a brand's core personality, guiding its visual style and communication tone.

Can I use this to audit an existing project's brand?

Yes, you can run the skill within an existing repository to document your current identity or to rebrand a project by generating a new brand.md file.

What is the primary output of the brand-guidelines skill?

The primary output is a structured brand.md file that serves as a single source of truth for the project's archetypes, color scales, typography, and voice/tone rules.

Does this skill generate specific CSS or framework code?

No, it focuses on platform-agnostic specifications like HEX codes, font names, and HSL values, ensuring the guidelines can be applied to any framework from React to Flutter.

How does the skill handle color accessibility?

It provides guidance based on WCAG AA standards, specifying contrast ratios for normal text (4.5:1) and UI elements (3:1) to ensure the brand is inclusive and readable.

Brand Identity Optimizer

Name: Brand Identity Optimizer
Author: anilcancakir

byanilcancakir

•

デザインツール

Generates comprehensive, platform-agnostic brand guidelines and visual identity systems using Jungian archetypes and color psychology.

The Brand Identity Optimizer skill transforms Claude into a strategic brand consultant, allowing you to build professional identities based on 12 psychological archetypes. It provides a structured framework for defining a project's personality, selecting accessible HSL-based color scales, establishing typographic systems, and codifying a consistent brand voice. By generating platform-agnostic documentation in a brand.md format, it ensures that your visual and verbal identity remains consistent across web, mobile, and print environments regardless of the technical stack used.

主な機能

01Mapping of 12 Jungian archetypes to brand personality and voice

02WCAG AA-compliant accessibility guidelines for text and UI elements

03Systematic typography pairing and 4px baseline type scale definitions

043 GitHub stars

05Automated 9-shade HSL color scale generation with primary and semantic roles

06Standardized brand.md output for cross-platform documentation

ユースケース

01Creating a framework-agnostic design system before starting frontend development

02Bootstrapping a new SaaS or developer tool with a professional design foundation

03Defining a consistent brand voice and tone for AI-driven customer interactions

What are Skills?·How to Install

Install with 🐟 Skill.Fish

npx skillfish add anilcancakir/claude-code-plugins brand-guidelines

For use in Claude.ai and ChatGPT

Download Skill