Builds, audits, and evolves brand identities using evidence-based marketing science and psychological principles.
The Brand Strategy skill transforms Claude into a senior brand consultant with expertise in evidence-based growth, brand psychology, and identity design. Grounded in the Ehrenberg-Bass Institute's principles and Kahneman's cognitive theories, this skill helps users develop distinctive brand assets (DBAs), map category entry points (CEPs), and create comprehensive brand books. It prioritizes mental availability and long-term consistency over fleeting creative trends, ensuring brands are not just different, but unmistakably recognizable and memorable to category buyers. Whether you are performing a brand audit or creating a new identity from scratch, this skill provides the scientific framework needed to drive real market penetration.
主な機能
010 GitHub stars
02Category Entry Point (CEP) mapping to increase brand mental availability.
03Strategic tone of voice and verbal identity development based on cognitive fluency.
04Identification and evaluation of Distinctive Brand Assets (DBAs) for fame and uniqueness.
05Comprehensive brand book generation including purpose, values, and archetypes.
06Evidence-based brand auditing using Ehrenberg-Bass 'How Brands Grow' principles.
ユースケース
01Creating structured messaging frameworks and tone-of-voice guidelines for multi-channel consistency.
02Developing a scientific brand identity and strategy for a new startup or product launch.
03Auditing an existing brand to identify gaps in mental availability or inconsistent asset usage.
