How does this skill identify creative fatigue?

It analyzes declining CTR trends alongside rising frequency over a 14-30 day period to determine if your audience has stopped responding to existing assets.

What kind of recommendations does the diagnosis provide?

It outputs a prioritized action list categorized by urgency (Critical, High, Medium) with specific steps for creative refreshes, audience expansion, or technical lander fixes.

Can this skill help with landing page optimization?

Yes, it performs a funnel analysis to pinpoint exactly where users are dropping off, whether it's the click-to-lander ratio or the form completion rate.

What platforms is this skill compatible with?

While the logic is platform-agnostic, the diagnostic framework is professionally configured for major media buying platforms like Meta, Google Ads, and TikTok.

Campaign Diagnosis

Name: Campaign Diagnosis
Author: WalkerHi11

byWalkerHi11

0•

マーケティングオートメーション

Diagnoses underperforming media buying campaigns by analyzing key performance metrics against industry benchmarks and identifying technical or creative bottlenecks.

This skill empowers performance marketers and media buyers to systematically troubleshoot declining campaign performance using Claude Code. By analyzing critical data points like CPA, CTR, and CPM, it identifies the root causes of issues—whether they stem from creative fatigue, audience saturation, or landing page friction. The skill generates a structured diagnostic report complete with a prioritized action list, funnel bottleneck analysis, and specific fix recommendations to restore ROI and scale spend effectively.

主な機能

01Multi-metric benchmark comparison including CPA, CTR, CVR, and CPM

02Audience saturation and overlap identification for scaling stability

03Creative fatigue detection using frequency trends and CTR decay analysis

04Prioritized recovery action plans with immediate, short-term, and long-term fixes

05Full-funnel bottleneck analysis from ad impression to final conversion

060 GitHub stars

ユースケース

01Troubleshooting a sudden spike in CPA or an unexpected drop in lead volume

02Auditing long-running evergreen campaigns to identify creative or audience fatigue

03Optimizing landing page conversion rates by identifying the specific drop-off point in the funnel

What are Skills?·How to Install

Install with 🐟 Skill.Fish

npx skillfish add walkerhi11/mediabuy-plugins campaign-diagnosis

For use in Claude.ai and ChatGPT

Download Skill