Does it include targeting recommendations?

It offers guidance on audience selection, ranging from 2% Lookalikes for initial testing to 10% Lookalikes and Broad targeting for full-scale expansion.

Can it help with budget management and scaling?

Yes, it provides specific rules for testing budgets, 20% scaling increments, and multi-account diversification to de-risk high-spend campaigns.

What kind of outputs can I expect?

You will receive a complete Campaign Blueprint including objective settings, ad set structures, budget rules, and specific 'kill' criteria for underperforming ads.

What testing methods does this skill support?

The skill supports advanced frameworks including the 2x2x3 testing method (copy/creative combinations) and the Double Six Shooter strategy for avatar testing.

Campaign Structure Designer

Name: Campaign Structure Designer
Author: WalkerHi11

byWalkerHi11

0•

マーケティングオートメーション

Designs high-performance Meta campaign architectures for systematic testing and large-scale media buying operations.

The Campaign Structure Designer skill equips Claude with specialized knowledge for architecting Facebook and Meta advertising campaigns. It provides structured frameworks for transitioning from initial testing (ABO) to scaling (CBO), incorporating proven industry methods like the 2x2x3 testing matrix and the Double Six Shooter strategy. It is particularly useful for media buyers needing to establish rigorous budget rules, define clear 'kill' or 'win' criteria based on lead indicators like initiate checkouts, and manage complex multi-account scaling blueprints for VSLs and lead generation funnels.

主な機能

01Targeting parameter optimization for testing vs. scaling phases

02Step-by-step ABO and CBO architecture planning for Meta ads

03Automated budget allocation and scaling rule generation

040 GitHub stars

05Implementation of 2x2x3 and Double Six Shooter testing frameworks

06Detailed campaign blueprints including KPIs and attribution settings

ユースケース

01Launching a new offer with a structured testing phase to find winning creatives

02Scaling proven winning ads into high-budget CBOs across multiple accounts

03Auditing and restructuring existing ad accounts for better performance and tracking

What are Skills?·How to Install

Install with 🐟 Skill.Fish

npx skillfish add walkerhi11/mediabuy-plugins campaign-structure

For use in Claude.ai and ChatGPT

Download Skill