Can I use this skill to generate sales enablement materials?

Absolutely. It provides a standardized Battlecard framework designed to handle objections, plant competitive 'landmines,' and provide quick-reference elevator pitches versus competitors.

Does this skill support automated data collection?

Yes, it includes specialized workflows for the Apify MCP integration to scrape competitor websites, pricing pages, social media, and review platforms like G2 or Capterra.

How does it handle different types of competitors?

It uses a Tiered System: Tier 1 for direct competitors (weekly monitoring), Tier 2 for adjacent players (monthly monitoring), and Tier 3 for substitute solutions (quarterly horizon scanning).

What frameworks does this skill use for market analysis?

The skill utilizes evidence-based frameworks including Ehrenberg-Bass (How Brands Grow), Porter's Five Forces, Kahneman's System 1/2, and the OODA Loop for continuous monitoring.

Competitive Intelligence & Market Analysis

Name: Competitive Intelligence & Market Analysis
Author: iclaudioo

byiclaudioo

0•

マーケティングオートメーション

Conducts systematic, evidence-based competitive intelligence and strategic market analysis using scientific frameworks like Ehrenberg-Bass and Porter.

This skill transforms Claude into a Competitive Intelligence Specialist, enabling the systematic collection, analysis, and activation of competitor data. It moves beyond superficial tracking by applying scientific lenses such as Ehrenberg-Bass (Mental/Physical Availability) and Kahneman’s System 1/2 to understand market dynamics. Whether you need to build high-impact sales battlecards, perform deep win/loss analyses, or set up automated monitoring via Apify, this skill provides the structured frameworks and non-negotiable principles required for objective, actionable strategic intelligence.

主な機能

01Tiered competitor categorization (Direct, Adjacent, Substitute) with specific monitoring cadences.

02Scientific analysis frameworks including Ehrenberg-Bass, Porter’s Five Forces, and the OODA Loop.

03Automated intelligence gathering workflows for Apify to scrape pricing, reviews, and social signals.

04Standardized templates for sales battlecards, win/loss analysis, and signal-based monitoring.

05Mental and Physical Availability benchmarking to quantify brand salience and distribution strength.

060 GitHub stars

ユースケース

01Performing quarterly market landscape reviews to detect technological disruption and shifts in consumer needs.

02Automating the tracking of competitor pricing changes and product launches using integrated web scraping workflows.

03Developing data-driven sales battlecards to equip teams with verified competitor weaknesses and 'landmine' questions.

What are Skills?·How to Install

Install with 🐟 Skill.Fish

npx skillfish add iclaudioo/marketing-science-skills competitor-analysis

For use in Claude.ai and ChatGPT

主な機能

01Tiered competitor categorization (Direct, Adjacent, Substitute) with specific monitoring cadences.

02Scientific analysis frameworks including Ehrenberg-Bass, Porter’s Five Forces, and the OODA Loop.

03Automated intelligence gathering workflows for Apify to scrape pricing, reviews, and social signals.

04Standardized templates for sales battlecards, win/loss analysis, and signal-based monitoring.

05Mental and Physical Availability benchmarking to quantify brand salience and distribution strength.

060 GitHub stars

ユースケース

01Performing quarterly market landscape reviews to detect technological disruption and shifts in consumer needs.

02Automating the tracking of competitor pricing changes and product launches using integrated web scraping workflows.

03Developing data-driven sales battlecards to equip teams with verified competitor weaknesses and 'landmine' questions.