Does it integrate with my existing product marketing data?

It is specifically designed to check for and read '.claude/product-marketing-context.md' files to ensure all content recommendations align with your specific business goals and target audience.

How does this skill differentiate between searchable and shareable content?

It categorizes searchable content as demand-capture, optimized for users actively seeking answers, while shareable content is classified as demand-generation, focused on novel insights and thought leadership that spreads via social channels.

Can it help with keyword research?

Yes, it provides frameworks for analyzing keyword exports from tools like Ahrefs or SEMrush to identify quick wins, search intent, and structural topic clusters.

How are content ideas prioritized?

The skill uses a weighted scoring system that evaluates ideas based on Customer Impact (40%), Content-Market Fit (30%), Search Potential (20%), and Resource Requirements (10%).

Is this used for writing the actual blog posts?

This skill focuses on the strategy, ideation, and planning phase; for the actual drafting of individual pieces, it is recommended to use the 'copywriting' skill.

Content Strategy Planner

Name: Content Strategy Planner
Author: max0n232

bymax0n232

0•

マーケティングオートメーション

Develops data-driven content strategies that drive organic traffic, build brand authority, and generate leads by aligning topics with customer intent.

This skill transforms Claude into a specialized content strategist designed to help marketing teams and founders plan their editorial calendars with precision. It guides the user through identifying business goals, performing customer research, and categorizing content into searchable hubs or shareable thought leadership. By mapping topics to the buyer's journey and utilizing frameworks like Hub-and-Spoke or Topic Clusters, it ensures that every piece of content serves a specific strategic purpose—from capturing top-of-funnel awareness to driving bottom-of-funnel conversions. It can also analyze external data like sales transcripts and competitor sites to find untapped content opportunities.

主な機能

010 GitHub stars

02Extract actionable content ideas from sales transcripts, customer surveys, and competitor gaps

03Prioritize topics using a weighted scoring model based on impact, fit, and resources

04Distinguish between searchable demand-capture and shareable demand-creation content

05Identify high-impact content pillars and topic clusters

06Map content ideas to specific buyer journey stages from Awareness to Implementation

ユースケース

01Auditing existing content to identify and fill gaps in the buyer's journey

02Generating a prioritized list of high-intent keywords and topic ideas for an SEO-focused roadmap

03Building a comprehensive blog strategy from scratch for a new SaaS product

What are Skills?·How to Install

Install with 🐟 Skill.Fish

npx skillfish add max0n232/arkhos content-strategy

For use in Claude.ai and ChatGPT

Download Skill