Does it provide specific marketing campaign ideas?

Yes, it outlines various play types including roadmap previews, ROI workshops, packaged add-on offers, and success story swaps.

How does this skill help identify expansion opportunities?

The skill uses a 'Signal Stack' framework to analyze product usage milestones, success plan completion, and executive engagement to determine which accounts are ready for expansion.

What is the Expansion Plays skill for Claude Code?

It is a specialized capability that provides frameworks, templates, and guidance for planning customer expansion, cross-sell, and upsell motions within the Claude Code environment.

Can I use this for Quarter Business Reviews (QBRs)?

Yes, it includes specific templates for QBR and EOQ review deck outlines to help transition tactical updates into strategic expansion conversations.

Customer Expansion Plays

Name: Customer Expansion Plays
Author: gtmagents

bygtmagents

•

マーケティングオートメーション

Strategizes and executes customer expansion motions, cross-sell campaigns, and upsell opportunities using data-driven signal stacking.

概要

The Expansion Plays skill empowers Claude to act as a specialized Go-To-Market advisor for identifying and capturing revenue growth within an existing customer base. It provides structured frameworks for signal stacking—interpreting product usage, milestones, and engagement—to trigger high-impact lifecycle campaigns, roadmap reviews, and ROI workshops. By aligning customer value narratives with specific play types like multi-product bundles or service credits, it helps teams bridge the gap between customer success and revenue operations for better net revenue retention.

主な機能

Execution channel planning for CS outreach and nurture campaigns
Signal Stack identification for expansion readiness assessment
Measurement frameworks for expansion pipeline and attach rates
Framework-driven playbooks for cross-selling and upselling
Strategic offer crafting aligned with customer value narratives
29 GitHub stars

ユースケース

Creating structured outlines for QBRs and executive roadmap reviews
Identifying accounts ready for upsell based on product usage milestones
Designing lifecycle campaigns to move customers from adoption to expansion

概要

主な機能

Execution channel planning for CS outreach and nurture campaigns
Signal Stack identification for expansion readiness assessment
Measurement frameworks for expansion pipeline and attach rates
Framework-driven playbooks for cross-selling and upselling
Strategic offer crafting aligned with customer value narratives
29 GitHub stars

ユースケース

Creating structured outlines for QBRs and executive roadmap reviews
Identifying accounts ready for upsell based on product usage milestones
Designing lifecycle campaigns to move customers from adoption to expansion