Can I use this for data outside of marketing?

While it is specifically optimized for marketing KPIs and benchmarks (like B2B industry standards), its core analysis engine can be adapted to any dataset requiring period-over-period comparison.

How does it handle client branding?

The skill reads client-specific configuration files to apply brand-appropriate colors and KPIs, ensuring all deliverables meet agency and client standards.

What output formats does this skill support?

The skill generates two primary formats: a structured Markdown report for text-based documentation and a self-contained HTML dashboard featuring interactive Chart.js visualizations.

Does it require external API keys for dashboards?

No. The HTML dashboards are self-contained and use CDN links for Chart.js, meaning they can be opened in any browser without a backend server or complex hosting.

Data Analysis & Reporting

Name: Data Analysis & Reporting
Author: simplysmartai

bysimplysmartai

0•

分析と監視

Analyzes marketing performance data to generate client-ready reports and interactive HTML dashboards with actionable insights.

This skill transforms raw marketing metrics into professional, insight-driven deliverables. It automates the process of calculating period-over-period changes, benchmarking against industry standards, and identifying trends across various channels like email, paid search, and social media. Ideal for agency teams and marketing analysts, it produces both structured Markdown reports and self-contained Chart.js dashboards, ensuring that data is not just presented, but translated into prioritized recommendations for business growth.

主な機能

010 GitHub stars

02Action-oriented recommendations mapped to specific data rationales and expected impacts

03Automated period-over-period (PoP) performance calculations and KPI benchmarking

04Intelligent data quality flagging and anomaly detection before analysis

05Generation of interactive, mobile-responsive HTML dashboards using Chart.js

06Structured Markdown reports including executive summaries and channel breakdowns

ユースケース

01Summarizing multi-channel marketing data into prioritized growth strategies

02Creating comprehensive monthly or quarterly marketing performance reviews for clients

03Building interactive KPI dashboards for campaign wrap-ups and stakeholders

What are Skills?·How to Install

Install with 🐟 Skill.Fish

npx skillfish add simplysmartai/5cypressautomation data-analysis-reporting

For use in Claude.ai and ChatGPT

Download Skill